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Wednesday, July 24 • 3:00pm - 3:35pm
Internal Communications and the Employee Experience: Connecting Communications to the Employee Lifecycle - BNSF Logistics

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After numerous engagement surveys shed light on gaps BNSF Logistics was experiencing in their internal communications and senior leadership visibility, a decision was made to invest in strategies and new channels to improve internal communications. The first decision that was made was to house internal communications in human resources to have a direct connection to the initiatives that affect their people.
 
Learn about the approach taken by BNSF Logistics to connect their communications efforts to their talent brand and take a look at ways you can keep your dispersed workforce engaged and excited to work, including how to:

  • Communicate with employees during times of transformation
  • Effectively use engagement scores to improve internal communications
  • Know your audience when it comes to reaching a dispersed workforce


Sherrell Watson, Director, Internal Communications and Employee Experience          
BNSF Logistics


Speakers
avatar for Sherrell Watson

Sherrell Watson

Title Director, Internal Communications and Employee Experience, BNSF Logistics


Wednesday July 24, 2019 3:00pm - 3:35pm
Hyatt Regency Boston