After numerous engagement surveys shed light on gaps BNSF Logistics was experiencing in their internal communications and senior leadership visibility, a decision was made to invest in strategies and new channels to improve internal communications. The first decision that was made was to house internal communications in human resources to have a direct connection to the initiatives that affect their people.
Learn about the approach taken by BNSF Logistics to connect their communications efforts to their talent brand and take a look at ways you can keep your dispersed workforce engaged and excited to work, including how to:
- Communicate with employees during times of transformation
- Effectively use engagement scores to improve internal communications
- Know your audience when it comes to reaching a dispersed workforce
Sherrell Watson,
Director, Internal Communications and Employee Experience BNSF Logistics
