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Thursday, July 25 • 10:30am - 11:15am
Interactive Session: Let's Get Personal! Building Personas to Create Communications that Resonate and Inspire - led by Brilliant Ink

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No matter how hard we try, communications can’t be everything to everyone. Inside every organization, there are groups of employees who process and react to communications differently. But how often do you find yourself developing messages for all employees? If you’re spending a lot of time on all-employee communications, they can end up watered down and uninspired. There’s a better way—we promise.


In this interactive session, Brilliant Ink will show you how to build employee personas so that your communications have the greatest impact. Because by not speaking to a particular someone, we risk not connecting with anyone.


Here’s what you can expect:
  • Techniques for learning more about your employee audiences vs. operating off assumptions.
  • How to use personas to help you better understand your audiences, target your messages and ensure your communications resonate with the people who need to hear them most
  • Real-world examples demonstrating how personas can improve your communications approach
  • A hands-on exercise to building personas that you can take back to your organization and re-create for other audiences

Ann Mellinger, CEO
Brilliant Ink

Jackie Berg, Head of Research & Business Development
Brilliant Ink

Speakers
avatar for Jackie Berg

Jackie Berg

Head of Research & Business Development, Brilliant Ink
Jackie Berg is the Director of Research & Business Development at employee experience agency Brilliant Ink. After nearly a decade supporting Fortune 500 companies connect more effectively with their key audiences through the power of data, Jackie has now turned her analytical eye... Read More →
avatar for Ann Mellinger

Ann Mellinger

CEO, Brilliant Ink
Ann has spent the last 15+ years counseling organizations on improving employee engagement and business results. Employee engagement is her passion and she believes strongly in the role that communications plays in helping people feel good about the work they do every day. Ann believes... Read More →


Thursday July 25, 2019 10:30am - 11:15am
Hyatt Regency Boston