No matter how hard we try, communications can’t be everything to everyone. Inside every organization, there are groups of employees who process and react to communications differently. But how often do you find yourself developing messages for
all employees? If you’re spending a lot of time on all-employee communications, they can end up watered down and uninspired. There’s a better way—we promise.
In this interactive session, Brilliant Ink will show you how to build employee personas so that your communications have the greatest impact. Because by not speaking to a particular
someone, we risk not connecting with
anyone.
Here’s what you can expect:
- Techniques for learning more about your employee audiences vs. operating off assumptions.
- How to use personas to help you better understand your audiences, target your messages and ensure your communications resonate with the people who need to hear them most
- Real-world examples demonstrating how personas can improve your communications approach
- A hands-on exercise to building personas that you can take back to your organization and re-create for other audiences
Ann Mellinger,
CEOBrilliant InkJackie Berg,
Head of Research & Business DevelopmentBrilliant Ink
