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Thursday, July 25 • 11:15am - 11:50am
Empower Employee Breakthroughs, Both Big and Small, by Aligning Your Internal Communication & HR Strategies - St. Jude Children's Research Hospital

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Facing a rapidly expanding workforce, the Human Resources team at St. Jude Children’s Research Hospital paused to ask, “What do employees really need/want to know?” Using a people-centric approach, they began an employee experience journey.  

It started with the development of a compelling HR brand, “Breakthrough,” that allowed employees to connect with the support they needed to have personal and/or professional breakthroughs.

In this session see how the team developed and organized the brand, see examples of how it is used across their programs, and get a sneak peek into the foundation it’s laid for future employee experience initiatives, including how to:

  • Develop a compelling internal brand
  • Break down traditional HR messaging silos
  • Identify what a “brand” really means
  • Use your brand to communicate key HR initiatives

Jennie Bledsoe, Director of Internal and HR Communications                
St. Jude Children’s Research Hospital              

avatar for Jennie Bledsoe

Jennie Bledsoe

Director of Internal and HR Communications, St. Jude Children’s Research Hospital
Humor, authenticity, curiosity, energy and service—these are traits that Jennie Bledsoe carries through an internal communications career that spans corporate, virtual, call center, retail, franchise, sales, international, manufacturing and now healthcare workforces.Jennie is passionate... Read More →

Thursday July 25, 2019 11:15am - 11:50am EDT
Hyatt Regency Boston