Facing a rapidly expanding workforce, the Human Resources team at St. Jude Children’s Research Hospital paused to ask, “What do employees really need/want to know?” Using a people-centric approach, they began an employee experience journey.
It started with the development of a compelling HR brand, “Breakthrough,” that allowed employees to connect with the support they needed to have personal and/or professional breakthroughs.
In this session see how the team developed and organized the brand, see examples of how it is used across their programs, and get a sneak peek into the foundation it’s laid for future employee experience initiatives, including how to:
- Develop a compelling internal brand
- Break down traditional HR messaging silos
- Identify what a “brand” really means
- Use your brand to communicate key HR initiatives
Jennie Bledsoe,
Director of Internal and HR Communications St. Jude Children’s Research Hospital
