avatar for Gregg Apirian

Gregg Apirian

Senior Director, Advisory Services
As Senior Director of Advisory Services at SocialChorus, Gregg develops and delivers a suite of strategic services that support communications professionals with the guidance to plan, create, publish and measure their communications. These experiences build trust with communications professionals and business leaders, drive employees to take action, and create winning company cultures.

Gregg brings 20 years of experience ranging from customer experience and employee experience strategy, content creation, technology implementations, and data-driven marketing and communications. Over this time, he has worked with brands like GE, Microsoft, Coca-Cola, Target, Verizon, OWN, Sony Pictures, NBCUniversal, Johnson & Johnson, HSN, Ann Taylor & LOFT, Nike, and Reebok.

Gregg is passionate about helping HR and Internal Communications professionals innovate and activate employees through powerful branded content, communications and engagement. When not helping customers to define strategies that deliver desired outcomes, Gregg spends a good amount of time as an employee experience thought leader, writing articles for multiple blogs and publishers like Forbes, speaking at conferences. He also enjoys spending time with his wife and two daughters, working out, and relaxing on the beach.