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avatar for Mikki Cook

Mikki Cook

rue21
Director of Store Experience
Mikki Cook is the Director of Store Experience at rue21. Her mission is to drive high engagement among the millennials and gen z’ers working in their 700 stores. In her 10 years at rue21 she has worked to ensure the field team has a voice to provide feedback and influence corporate decisions.


Prior to joining rue21, she had 10 years working in stores. Mikki believes that if you can connect with your workforce, you will drive top line results. Associates who are highly engaged are those who have fun at work, understand the mission of the organization, and are empowered to deliver and win.


rue21 is one of the only known retailers at this time who uses a mobile app to communicate with their stores. The Store Experience team frequently leverages video messages on the app to connect with their 8,000 associates working in the stores; knowing this type of communication is exactly what they prefer!


When she’s not obsessing over improving the store experience at rue21, you can find Mikki being very silly with her husband and two children in small town, Grove City, Pennsylvania.